How did the PRODUCTION and MARKETING/DISTRIBUTION of "The Woman in Black" influence its success at the box office?

The reasons as to why The Woman In Black was so successful was due to its effective promotion:

• Daniel Radcliffe, a well-known actor from the Harry Potter series, was cast as the main character which means that the film's audiences will already include his fan base 
• Momentum Theatrical arranged to have six seconds cut out, sound level reduced and lighting enhanced in some of the shots in order to qualify for a 12A certificate, to appeal to Harry Potter fans
• Hallowe'en competition, which consisted of finding the scariest ghost story and allowed the promotion to be more effective
• The Sun home page featured The Woman In Black advertising attention-grabbing banners and posters which enabled visitors to be aware
• Social media campaign: Twitter, Facebook pages"
• Press advertising (cross-media convergence)
• Radio advertising (cross-media convergence)
• The film being based on the play and novel of the same name, might attract fans of the novel/play
• Interviews by Daniel Radcliffe on TV, magazines...
• Soundtracks
• Merchandise (cups and t-shirts created)
• Competitions (HMV)
• Out of home advertising (6-sheet, large format)