How did the PRODUCTION and MARKETING/DISTRIBUTION of "Skyfall" influence its success at the box office?

The reasons as to why Skyfall was so successful was due to its effective promotion:

• The Skyfall debut is the 50th anniversary of Dr.No and the Bond Film series which could have hinted that this film was bound to be a special one
• Adele singing the theme song might have attracted her fans
• Sony, one of the most influential media conglomorates was behind the distribution of Skyfall
• Daniel Craig, a well-known actor, was cast as James Bond, which could have attracted his fan base
• James Bond is a popular and successful ongoing franchise
• Screened in IMAX venues
• The Sun, a popular British tabloid newspaper, had posted a 60-second TV spot for Skyfall which premiered on ITV, one of the most popular networks in the United Kingdom
• 4 TV spots were created for Skyfall that were broadcasted in the UK and US
• Being partly filmed in China, the most populous country in the world, people in China would have been informed of Skyfall and subsequently went to watch it at its release
• During the Olympics 2012, there was a short film starring Daniel Craig and the Queen, which could have contributed to its success